Meet Aki Kondo, the Japanese illustrator who created Rilakkuma, and discover the story behind one of San-X’s most beloved kawaii characters.
Aki Kondo: The Creator of Rilakkuma
What Makes Kawaii So Irresistible?
Explore why kawaii characters and everyday objects are so appealing, from clever design and comforting memories to Japanese culture.
Yuko Shimizu: The Original Creator of Hello Kitty
Meet Yuko Shimizu, the original creator of Hello Kitty, and discover how her simple 1974 design became one of Japan’s most iconic kawaii characters.
10 Kawaii Artists and Character Designers You Should Know
Meet ten influential kawaii artists and character designers, from Hello Kitty and Rilakkuma to Chiikawa, Gudetama and Pusheen.
Kawaii for Adults: Enjoying Cute Things at Any Age
Explore kawaii for adults, from meaningful collections and personal style to creative hobbies and everyday objects you can enjoy at any age.
The Iconic Charm of Hello Kitty
Discover Hello Kitty’s personality, family, worldwide popularity, and lasting influence on Japanese kawaii culture.
Kawaii Lifestyle: Small Ways to Enjoy Cuteness Every Day
Enjoy a kawaii lifestyle through favorite objects, creative hobbies, cute accessories, journaling, and little moments of play that fit your routine.
The Origins of Kawaii: How Japan’s Cute Culture Grew
Explore the origins of kawaii, from Rune Naito’s illustrations and cute handwriting to Hello Kitty, Harajuku fashion, and its worldwide growth.
Kawaii Characters: 13 Cute Favorites to Discover
Meet 13 kawaii characters and groups, from Hello Kitty and Sumikko Gurashi to Kirby and Miffy, with clues to their looks, stories, and personalities.
Kawaii Fashion: Japanese Styles and How to Wear Them
Explore Japanese kawaii fashion styles, including Decora, Lolita, Fairy Kei, and Yume Kawaii, with ideas for incorporating cuteness into everyday outfits.