Highlighting popular kawaii characters from anime, manga, and beyond.
Characters & Collectibles
Japan Day 14 & 15: Sanrio Puroland, a Lost Phone and a Much-Needed Day Off
A crowded day at Sanrio Puroland, a lost phone, an unexpected return trip and a much-needed slow afternoon after two busy weeks in Japan.
A Beginner’s Guide to Gashapon in Japan
A beginner’s guide to gashapon in Japan: what they cost, how they work, where to find them and why those ¥200 toys add up fast.
Squishmallows: Halloween Plushies You Need
Halloween Squishmallows bring spooky charm and cozy comfort with limited-edition plushies perfect for collecting, decorating, and cuddling.
Squishmallows vs Jellycat: The Ultimate Kawaii Plushie Showdown
Squishmallows vs Jellycat: Discover the charm, comfort, and collectibility of two plushie icons in this ultimate kawaii showdown.
The Magic of Squishville Awaits You
Step into Squishville, a dreamy world where plushie magic, kawaii adventures, and endless squishy fun bring joy to every heart that visits.
The Kawaii Magic of Squishmallow Clips
Embark on a magical journey into the whimsical world of Squishmallow clips, the shining beacon of cuteness in the vast cosmos of kawaii culture.
Squishmallow Magic for Christmas
Get ready for a kawaii Christmas! Meet Carol the Christmas Tree, Nick the Santa Claus, Gina the Gingerbread Lady, Brooke the Polar Bear, and Luna the Penguin.
Innovative Display Techniques for Your Squishmallows
Discover creative and kawaii-inspired ways to display your Squishmallow collection, from floating shelves to themed displays, make your space uniquely yours!
Ultimate Comfort: 16-Inch Squishmallow
Step into the squishy embrace of a 16-inch Squishmallow, where ultimate comfort and kawaii cuteness converge for the perfect snuggle.
The Adorable Sanrio Squishmallows Collaboration
Discover the magic of kawaii with Hello Kitty Squishmallows—where cuteness and comfort unite in a cuddly collection!